Co-led the design and evolution of SOCAN’s digital member ecosystem serving 185K+ songwriters, composers, and music publishers, spanning onboarding, financial management, catalogue administration, internal tools, and API partnerships. Progressing from Associate Product Manager into Strategic Solutions & Analytics, led the redesign of the Member Portal and facilitated Design Thinking across executive leadership, engineering, analytics, and business teams. Designed the core workflows creators and publishers rely on to run the business of their music—from registering works and managing catalogue ownership to submitting live performances, tracking royalties and earnings, and administering their rights—across 120 user flows, 800 UX designs, 200 UI screens, and 22 prototypes. Shaped product strategy, AI and automation initiatives, design systems, and enterprise integrations, contributing to products that increased member retention, improved load times, automated years of operational backlog, and supported SOCAN through its reported half-billion-dollar revenue milestone.