CAA × Jhené Aiko
Expanding Artist IP Beyond Music Through Brand, Culture & Entertainment Strategy
(Concept)
Explore how established music talent could extend their influence beyond traditional artist channels by identifying opportunities at the intersection of music, brands, culture, and entertainment. The work focused on treating artist identity and IP as a platform for broader cultural and commercial growth.
(Experience)
Developed and pitched crossover growth strategies for CAA music clients, including Jhené Aiko, researching cultural and consumer opportunities and translating them into strategic concepts for brand partnerships, entertainment extensions, and new audience touchpoints.
(Skills)
Artist & IP Strategy
Brand Partnerships & Cultural Strategy
Business Development
